It Began with Abigail Rose
Abby Rose Skin Care began with my daughter, Abigail Rose, and a search for a moisturizer that wouldn’t sting, burn, or further irritate her sensitive, eczema-prone skin.
When Abigail developed eczema, finding a moisturizer that was gentle enough for her skin became a mission. As a registered nurse, I understood the importance of looking at health holistically, including what we put on our skin. But product after product seemed to leave her sensitive skin even more irritated.
I knew there had to be a better option.
I began researching science-backed botanicals, oils and other natural ingredients known for their ability to soothe, nourish, and strengthen the skin barrier. Eventually, I formulated a balm that gave Abigail the relief we had been searching for.
Seeing the difference it made for her and the confidence that came from simply feeling more comfortable in her own skin changed everything for me. When friends and family began using the balm and coming back for more, I realized our struggle wasn't unique.
From One Balm to a Bigger Mission
What started with simply wanting a better moisturizer for Abigail opened my eyes to just how difficult it really is to find skincare that truly supports sensitive, eczema-prone skin. I realized that what I had made for my daughter could help so many others searching for the same thing.
In 2018, I took the balm I created for Abigail and launched Abby Rose Skin Care.
As Abby Rose grew, so did my commitment to understanding sensitive skin and eczema. That commitment led to working with dermatology advisor and eczema specialist Peter Lio, MD, who introduced me to Cardiospermum (Balloon Vine), a botanical traditionally used for its skin-soothing properties.
Finding a high-quality source of Cardiospermum that met our standards wasn’t easy. So, we took an unconventional approach and partnered with a private organic farm to grow it specifically for us. Today, this carefully cultivated botanical is an important part of our Indigo Balm.
Our Story Continues to Evolve
Over time, my own skin began to change. It became drier and increasingly reactive, and products I once tolerated suddenly left my face red, burning, and irritated.
I found myself facing a familiar frustration, just in a different stage of life.
That experience inspired Abby Rose to expand beyond the original balm and create a more complete collection for sensitive skin, with products for both face and body. Every formula has begun with a specific unmet need, whether it’s better support for the skin barrier or delivering hydration in a gentler way.
The collection has evolved, but our minimalist philosophy remains the same.
Thoughtfully Formulated. Increasingly Validated.
Today, Abby Rose brings together real-world experience, minimalist formulation, and dermatology expertise to create skincare for sensitive, irritated, and eczema-prone skin.
That commitment has earned meaningful recognition. Our Indigo Balm was awarded the National Eczema Association Seal of Acceptance™ after undergoing clinical testing and expert review using the NEA’s rigorous standards for products suitable for eczema and sensitive skin.
For us, that seal represents something much bigger. It is a meaningful milestone in a journey that began at home with my daughter and continues every time someone comes to us looking for something their sensitive skin can finally feel comfortable with.
Our Mission
Our mission is to raise the standard for sensitive skin through intentional, minimalist formulation.
We believe caring for sensitive skin shouldn’t require endless trial and error. That’s why we focus on fewer, thoughtfully selected ingredients that work synergistically to hydrate, soothe, nourish, and support the skin barrier.
Abby Rose has never been about creating more skincare. We’re about creating better skincare that gives sensitive skin what it’s been missing.
— Heather Clark, RN, BSN
Founder & Formulator, Abby Rose Skin Care
