Our Mission

To provide safe and effective skin care solutions made with nourishing and high-quality ingredients that are gentle enough for those with sensitive skin

Founder's Story

Our story began when Heather's daughter began developing eczema on her arms and legs that was increasing in severity. The available products were actually worsening her flare-ups. With a significant lack of gentle, preservative-free moisturizers available, Heather felt an overwhelming need to help her daughter. As a registered nurse and mom, Heather sought out a safe, natural solution for her daughter. Already a frequent creator of home remedies and skin care products, Heather was inspired to formulate a moisturizer to relieve Abigail’s uncomfortable dry, itchy skin. Extensive research on the benefits of select plant-based oils, butters, and herbs led to the development of the balm. Thrilled with how well it worked for Abigail, Heather began giving it out to friends and family suffering from similar skin issues. One by one they raved about how much it helped them and then came back for more. This was the beginning of Abby Rose Skin Care.

Formulation Journey

In March 2019, Abby Rose had the pleasure of meeting with world-renowned eczema expert, Dr. Peter Lio. Heather presented Dr. Lio with her products and asked him what he was looking for in a moisturizer. In Dr. Lio’s continued efforts to find new options for his patients, his research led him to an herb called Cardiospermum. He suggested this may be a great addition to the Soothe-X™ Face & Body Balm formulation due to its long history of having tremendous skin benefits. Without hesitation, Heather set out to find a reputable source. As it turns out, Cardiospermum is mostly native to the tropics and very difficult to find. In order to control the conditions the plants are grown in and ensure the responsible and environmentally friendly approach to farming, Abby Rose made the decision to carefully grow it by hand to guarantee its premium, organic quality. This is the same high standard and level of attention Abby Rose places on all of their ingredients.

"If we can't find a reputable source for our ingredients, we'll grow them ourselves."


The success of the Soothe-X™ Face & Body Balm has since led to an expansion of the line resulting in a complete kit including a balm, oil and soap. The entire Soothe-X Face & Body line was also awarded The National Eczema Association Seal of Acceptance™. This is awarded to products that provide benefits and improve the quality of life for people with eczema and sensitive skin. 

Heather turned a challenging experience with her daughter into something beautiful by now helping others. The business continues to grow and expand its products with the goal remaining the same and that is to provide people with safe and effective skin care solutions made with nourishing and high-quality ingredients that are gentle enough for those with sensitive skin. Abby Rose™ now has a variety of trusted go-to moisturizers to suit everyone’s needs and look forward to offering more!

Dermatology Advisor

Abby Rose dermatology advisor, Peter Lio, MD, Clinical Assistant Professor of Dermatology and Pediatrics at the Northwestern University Feinberg School of Medicine. Dr. Lio received his medical degree from Harvard Medical School. He is the founding director of the Chicago Integrative Eczema Center, founding partner of Medical Dermatology Associates of Chicago, board member and Scientific & Medical Advisory Council member for the National Eczema Association, and has spoken nationally and internationally about atopic dermatitis, as well as alternative medicine.